Being a Leader Means Being Authentic - My Thoughts From WBENC 2015

”Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.” – Lance Secretan

At the end of June I had the pleasure of attending and exhibiting at the Women's Business Enterprise National Council (WBENC) National Conference and Business Fair in Austin TX. All three companies of Bishop-Wisecarver Group are certified women owned with Bishop-Wisecarver Corp being certified since July of 2011. Since then I've looked forward to this annual meeting. It is an inspirational, motivational week that fuels my entrepreneurial spirit. This year I saw a pattern that ran through the speeches of several of our keynote speakers. In this day and age of TED Talks and the latest book of the week on leadership, it was interesting that the theme I heard was that success comes when one is true to their authentic self.

“Be yourself. The world worships the original.” Ingrid Bergman 

Keynote Carla Harris called out authenticity as the “A” in LEADER. She stated “only I can be me” and why try so hard to be something else when being you creates “natural differentiation?" When you are your authentic self it is easier to  leverage your intelligence and relationships, be efficient, act with decisiveness, engage your team, and take risks. She summed it all up with a quote I loved – “You can’t be what you can’t see."

As a season ticket holder to the Long Beach Grand Prix, I was really excited to hear keynote Danica Patrick speak. While professing to not be a public speaker, she was actually very good and engaging because she was so comfortable in being her true racing car driver self. She gave us a chronological timeline of her growth as a professional driver. The turning point in her career came when she “embraced who she was and (embraced) being a girl." In a male dominated sport that was risky for Danica to embrace who she was, but it allowed her to focus all her energy on her goals.  She stressed it is not about being perfect but that you get going, and get started on your goals. Amen! One of my favorite sayings is “focus on progress not perfection."

The conference ended with the wonderfully motivational keynote of Jonathan Sprinkles. He stressed the need to be authentic as a leader because people won’t really “hear” you till they “know” you. People are motivated by leaders they trust. Being authentic creates a deep level of trust in those around you.  He said it best in a great quote “You are born an original, don’t live life as a copy."  He stressed that when you stop chasing a paycheck and pursue your true purpose, success will come.

“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.” Bruce Lee

I walked away from the conference with a greater sense of confidence in being myself as a leader. Will I still watch TED Talks and read leadership books? Yes, but I also realize I have to apply the learning and the tools within the framework of who I am. When I can make those new skillsets part of who I am, then I grow as an authentic leader. Knowing who I am allows me the ability to build a team that best supports the real me. A team that can leverage my strengths and help fill in for my weaknesses – the good, the bad and the ugly.

NAVIGATING THE NEW WORLD OF SOCIAL MEDIA - MARKETING AND THE SOCIAL WEB

Thriving in the New Economy - WOMEN PRESIDENTS' ORGANIZATION - Annual Conference
SPEAKER: Jeanette Gibson, Director, Global Social Media, Cisco
SPONSOR: Wells Fargo
DESCRIPTION: Conducting communications in this new Web 2.0 world is a challenge for any company. How, when, why to use video, blogs, Twitter, Facebook and all other forms of social media tactics and strategies can be hard to navigate. Jeanette Gibson, Director of Global Social Media, Cisco will discuss the company’s strategy for Web 2.0 and share best practices on how Cisco transformed its product launch process using web 2.0 technologies and integrates social media into its communications and marketing campaigns.

I am totally sold on the value of social media for business, even in a B2B space like mine. I enjoyed learning more from a seasoned industry professional.

When considering social media remember:

-          Social media creates a 2 way street between you and your customers

-          Your customers are now defining your product in the market

o   When they are upset and post a negative comment

§  Say  “thank you” and “I’m Sorry” – most customers don’t take the time to post a negative comment, so treat it as the opportunity that it is to keep them

-          See it as a “social hub” – a place to aggregate – provide RSS feeds

-          What are your customers' passionate about?

o   That should drive your content

o   See sites like http://www.blendtec.com/willitblend/ this was driven by their customer response

-          You can use sites like Twitter to poll your customers during your meetings and presentations

o   Get real time feedback

o   Create a Twitter address for your event

-          Like it or not – every employee is now a media producer for you

-          Videos should be “snackable” – 90 seconds or less

o   Tie your videos into other technologies

o   People like to see behind the scene views

-          Use Twitter to conduct interviews

o   Answer with a video

-          Tweet Ups provide a way to create off-line events

o   Allows people to meet face to face

o   They get to meet you in person

o   Tools like Eventbrite are great for scheduling

 

It is an important tool in creating engagement with your customers:

-          Look what Starbucks in doing to create engagement with their customers

o   Allow their customers to  - share, vote, discuss, see new products, submit “My Starbuck Idea”

-          Dell has created the Idea Storm  - http://www.ideastorm.com/

-          Check out and learn from the top companies  - http://www.engagementdb.com/

 

Lessons Learned:

-          Remember you can put your meeting audio on iTunes

-          FTC guidelines around disclosure on your blogs  and postings

-          Public and private lines get blurred on social media

-          When filming videos remember your backgrounds and lighting

 

"Best Ways to Overcome Small Business Ping Pong Syndrome"

The above is an article I read this morning from USA Today by Rhonda Abrams http://bit.ly/aU6N5u. She addresses the multi-tasking nature of anyone who runs a small business. We all struggle to stay focused and organized. The term “ping pong syndrome” was coined by Staples and not surprisingly their poll revealed that "Organize the Office" with 22% of the vote, was the number one goal in their Fourth Annual National Small Business Survey. I think we all feel like we are more in control when our office is organized. I know I always feel that a cluttered desk is a cluttered mind. So I stack items on my desk (very neatly), off to the side, and over time they get higher and higher, until one day I just have to address those stacks. For those of you in Strategic Coach http://bit.ly/zNJDA you will understand that my Buffer days never are long enough for me to actually clean and organize. And yes I know that is not effective use of my time regardless. Oh I have lofty goals, I write out my lists, yet as soon as I walk into the office my day is totally out of my control on most Buffer days. I envy those people that operate totally paperless, who have the “virtual” office. I try to achieve this, but I still don’t feel comfortable reading and proofing items off my computer screen. Then that makes me feel guilty, I am wasting paper, being totally un PC. But I just feel the need to be able to mark up items by hand. I know, I am weak and being very old school. But I am doing more of my lists on my computer now. I am in love with and have been totally sucked into the wonder of Mindjet’s Mind Manager software http://bit.ly/ruxLT . My brain operates a bit like a ransom note so this software allows me to map out all my thoughts quickly and in an organized manner. It even syncs with Outlook. What more could a girl ask for? Well I guess I could ask for more Focus days and less interruptions; hence my post prior on this blog about working on the weekends. I am open to your ideas and suggestions. How do you stay organized and productive? I’d love to read your best tips.